14.6.09

Disappear from terrestrial radio

The changes that have occurred in the way MLB games were broadcast on television made many think that the same will happen to radio soon enough. Today, local television stations only broadcast 23% of the MLB games. In addition, 7 of the major league team games are only available on cable, an exclusivity factor that seems to work well for them. In an interview to WSJ, Edison Media Research President Larry Rosin declared that "it is probably inevitable that the radio base will go to a subscription model 100% ... It will happen because there is too much money in it not to do so. "It's an interesting perspective for the two main providers of digital satellite radio, XM Satellite Radio and Sirius. The potential for development appears to be excellent XM in particular, because they hold the exclusive rights to all major league games in baseball. Of course, this would be an important step forward for XM, as the MLB generates great interest in the United States, and this would mean that the construction of another block was added to the development of satellite radio.

MLB Radio and XM Radio

MLB also has its own subscription paid online, radio, and if the same thing happens on the radio as he did on television that they would certainly benefit from the situation. As experts in the communication field consider that satellite radio is still in its infancy, the trend of displacement of emissions of these games to a subscription paid environment will take the digital radio to the next level of development . Income from XM Radio and MLB Radio are split between the 30 MLB teams, but they are divided equally. This means that the MLB team of interest will be high and the economic and financial factors could speed up the process of making MLB games exclusive to satellite radio. The statistics we have today tell an interesting story: presently around 23% of XM subscribers have signed up to receive transmission of the MLB, so there is great potential for growth. Terrestrial radio can already begin to feel the danger of losing MLB broadcast on satellite radio as this revenue model is more attractive to teams in the MLB.
The implications of such a transfer
As with everything that happens in such a controversial subject, opinions are divided between experts and the general public. Some people are convinced that this whole movement is nothing more than a soap bubble. Baseball is mostly a TV favorite and although there is much interest in MLB radio broadcasts, most people do not feel the transfer of digital radio as a major change. Although radio is the first culture medium for baseball, television is king today, and they say that the transfer of terrestrial radio for satellite radio is not something that will have a significant impact. Other announcements that MLB would lose more than the public, it would be beneficial to the exclusive jurisdiction of the costs. "Since the introduction of terrestrial radio stations is more flexible, they also broadcast more games than broadcast TV. It The same people say that "the MLB does alienate a lot of local supporters if they took baseball to AM radio." For others, there is another comparison to make - the impact it would have on MLB and the impact it had on the NFL, where a similar process has already begun. The Sirius NFL broadcasts brought the company to new listeners, but the changes are not extreme and that the NFL is more popular than MLB, some expect the trend to follow in case MLBs so. Of course, there are voices that say this change would have a significant impact on the way baseball is perceived. Since watching a game on television can remove a few hours, many prefer to play the game on radio while they are something else. This is particularly true during the summer months, when many prefer to spend time in the garden or on the porch, not inside the room in front of a television set. Of course, comparisons between different types of sport in the United States may be made from many perspectives, but most will agree that baseball is a game that can be followed on the radio. For now, al the signs point to a transfer of terrestrial radio to satellite radio, but this change in May depending on the response of business and MLB receive from the public.

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